W e l c o m e T o
A b o u t i q u E b u s i n e s s a c c e l e r a t o r
F o r E L I T E C o a c h e s a n d c o n s u l t a n t s
Welcome To
A Boutique Business Accelerator For elite coaches and consultants
Your Fast-Track to Becoming A Top 1% Coach
Skip the guesswork. The Emery Club delivers the proven business playbook & concierge mentorship you need to translate your professional expertise into a prestige coaching brand that’s consistently booked solid.
Your Fast-Track to Becoming A Top 1% Coach
Skip the guesswork. The Emery Club delivers the proven business playbook & concierge mentorship you need to translate your professional expertise into a prestige coaching brand that’s consistently booked solid.
You’ve spent your whole life preparing for this. It’s time to bring your legacy to life.
The Emery Club takes years off your entrepreneurial learning curve, so you can build your brand, monetize your genius, and change the world with your hard-won expertise.
Learn to position, package, and sell
high-ticket coaching programs.
Define Your Zone of Genius and Create Packages that Offer Clients a distinct High-Ticket Advantage™.
Learn our Expression to Equity Lead Gen Framework for Booking Discovery Calls Consistently.
Enroll Dream Clients with the Most Authentic Selling System on the Market for Coaches - The I-HELP Selling System.
Your job is to master these three steps.
The Emery Club shows you how.
The definition of genius is taking the complex
and making it simple.
- Albert Einstein
What is a Boutique Coaching Company?
A boutique consulting company is a small firm that provides highly specialized services to a focused, niche market.
Our Emery Club members typically want to do 2 things:
Generate $100K - $1M in take home income, while working 20-30 hours per week
Work closely with their clients to achieve extraordinary results
Our Members are in a Season of Pursuing Work-Life Balance, Simplicity, and Ease.
Boutique Companies are often called “lifestyle businesses” because the founder’s desired lifestyle informs the business structure, rather than the business determining their lifestyle.
For example, our members usually have no interest in building large, complex organizations. They are in a season of life where they’re wanting to do less and make more, imparting their wisdom and experience to their clients for big returns.
The Emery Club provides you with the mindset, the tools, and the skills to achieve freedom, flexibility, and the ultimate lifestyle while making a major impact in your industry.
You bring home a high percentage of your revenue.
Coaches who build huge companies have large teams and high stress levels, often taking home less money than their boutique counterparts! Boutique companies are just more profitable by nature of their simple model.
The Many Benefits of Going “Boutique”
You have low overhead expenses.
You only need a few clients to make incredible money and impact. So, you can keep your expenses low and take home more of the money you earn.
You have less stress.
Your business is lean, and your calendar is spacious. You have the space to do the “deep thought work” that your clients need and pour your energy into their result, instead of juggling project timelines and putting out fires.
Everything is simpler.
You get to skip complicated digital marketing plans, large team dynamics, and convoluted business plans. Our laser-focused approach feels light as a feather. Your to-do list is short, and your path is clear.
You experience your impact every day.
Many superstars leave corporate because they feel disconnected from the people they are trying to help. Our model reconnects you with what matters most and ensures you experience the fruits of your labor.
The Many Benefits of Going "Boutique"
You bring home a high percentage of your revenue.
Coaches who build huge companies have large teams and high stress levels, often taking home less money than their boutique counterparts! Boutique companies are just more profitable by nature of their simple model.
You have low overhead expenses.
You only need a few clients to make incredible money and impact. So, you you can keep your expenses low and take home more of the money you earn.
You have less stress.
Your business is lean, and your calendar is spacious. You have the space to do the “deep thought work” that your clients need and pour your energy into their result, instead of juggling project timelines and putting out fires.
Everything is simpler.
You get to skip complicated digital marketing plans, large team dynamics, and convoluted business plans. Our laser-focused approach feels light as a feather. Your to-do list is short, and your path is clear.
You experience your impact every day.
Many superstars leave corporate because they feel disconnected from the people they are trying to help. Our model reconnects you with what matters most and ensures you experience the fruits of your labor.
What is a Top 1% Coach?
The Top 1% of Coaches in the U.S. earn more than $300K per year. Our clients prefer to do so while working 20 - 30 hours per week with a handful of Dream Clients.
Top 1% Coaches Do Things Differently
1. 1% Mindset
You need to believe you’re extraordinary, not ordinary. We help you become present to and accepting of your value, while navigating the fears that plague even the best coaches.
2. 1% Positioning
You need to offer your clients a distinct High-Ticket Advantage™ that translates to bigger, better, or faster results - with less effort. We help you articulate your extraordinary value.
3. 1% Messaging
You need to be precise and polished in your messaging to attract Dream Clients, understanding and communicating their buying motivators while conveying your deep expertise.
4. 1% Pricing
You need to understand and convey the lifetime value of the transformation you co-create with your clients, so that Dream Clients are happy to pay a premium.
5. 1% Thought Leadership
You need to create an “Impression of Increase” in the marketplace, connecting the dots between where you’ve been and what you’re building.
6. 1% Lead Generation
You need sleek, efficient systems for meeting and building real trust with Dream Clients. We teach you to leverage content, networking, and referral programs. No digital marketing required.
7. 1% Client Enrollment
You need to learn to coach your client through the enrollment conversation, expertly navigating their resistance to change, financial investment, self-doubt, indecision, and fear.
Over the past 20 years, we’ve helped thousands of entrepreneurs accelerate their income and build highly successful companies, collectively generating over $100M in consulting services sold.
And we're just getting started.
The most important mindset shift you need to make is this.
Building your boutique coaching company does not have to be hard. Entrepreneurship only feels hard when you lack clarity, confidence, and skill. That’s why we focus on your mental game just as much as your strategy. By slowing down and building this business on a strong foundation, in the right order, you can accelerate your income with relative ease.
"Julie is the Gold Standard."
"She has this incredible ability to combine strategic thinking with an emotional connection that speaks directly to the heart of my ideal client. In just one year we created marketing and messaging that produced over $300K in revenue.”
Deb Boulanger
Founder of the Launch Lab for Women Entrepreneurs & Creator of the Life After Corporate Podcast
The Top 5 Mistakes That Stop Brilliant Coaches From Joining the Top 1%
MISTAKE #1: Getting Your Niche Wrong
Niching is the biggest trap in entrepreneurship. So much depends on it, and so many get it wrong. We ensure your niche is dialed in and carefully aligned with your zone of genius with our High-Ticket Advantage™ framework, so that you’re charging the most for what comes easiest and making the biggest impact possible - in a way that energizes you intellectually, emotionally, and financially.
MISTAKE #2: Mushy Messaging
High-ticket clients need to believe that you understand them better than anyone else. When your messaging is unclear, you repel Dream Clients and attract people who lack the ability to commit - emotionally and financially. Our proprietary branding and messaging process ensures that everything you say is bringing you qualified, engaged potential clients who deeply value your work, not tire-kickers looking for a freebie.
MISTAKE #3: Overcomplicating Lead Generation
Lead generation, or “finding Dream Clients” who are ready to buy now, is the most important business activity. You need to be spending time each day filling your rolodex with potential clients but you can’t do that if you don’t know how. Lead generation is a huge focus of The Emery Club, and we make it incredibly simple and fun with a step-by-step plan you’re sure to follow.
MISTAKE #4: Inventing Offers Noone Wants to Buy
Offer creation and pricing are essential to the health and success of your business. As a boutique consulting company, you need to be able to deliver big results in small windows of time. Your offers need to be priced so that you are compensated not just for your time but for the value you’re bringing to the marketplace. We cover offers in-depth, ensuring you design the ones that will create maximum impact, so you can generate revenue sustainably and consistently.
MISTAKE #5: Thinking Great Offers will Sell Themselves
Even if you have great offers, you still need to invest time learning a proven methodology for leading a Dream Client from “Nice to meet you!” to “How do we get started?” Client enrollment is the most empowering, exciting skill you can learn, and when you do it right, your Dream Clients will say that buying from you changed their lives forever. We give you every single thing you need to know, along with the practice, coaching, and mindset support you need to enroll Dream Clients with ease.
Become an Emery Club Member Today!
Super Interested But Need More Info?
Book a call with us to see if The Emery Club is right for you!
Here's what's included in the Program
Introducing
A Boutique Business Accelerator
For Elite Coaches and Consultants
The Emery Club contains everything you need to start, grow, and scale your Boutique Coaching Company from the ground up.
It includes two decades of hard-won lessons, strategies, and step-by-step methods, developed while coaching thousands of new, emerging, and seasoned entrepreneurs.
The Emery Club isn't a Course. It's a boutique concierge membership.
Our members are different. They have no interest in being tossed into a massive group of strangers, watching endless videos, and “doing homework.” They want to receive the exact right insights, information, and strategies they need, when they need them, in the right order. When you become a member of The Emery Club, you get the best of both worlds: proven methodologies paired with world-class coaching and a small group feel.
The Emery Club
is the first program of its kind that…
✅ 1) Gives you the ENTIRE Roadmap for Building Your Own Boutique Consulting Company
✅ 2) Includes Weekly Coaching & Accountability So You Actually Follow Through
Ultimately, The Emery Club will allow you to build the business of your dreams under one roof - with one team guiding you. Now, you won’t need to hire 73 coaches, 29 contractors, and 3 mental health professionals to clean up the mess.
We have included everything you need to build your boutique coaching company under one roof - with one team guiding you.
The Boutique Branding Blueprint™
Skip expensive branding work and follow the only blueprint you truly need to be extraordinary.
Your High-Ticket Advantage™
Define the obvious advantage you provide that translates to bigger, better, or faster results for your Dream Client.
Your Thought Leadership Pillars
Define what you want to be known for and how you’ll be translating your credibility into content, media assets, and offers.
Your Personal Brand
Define the ways you want to connect with your audience by sharing carefully selected details about your background, personality, and interests.
The Expression to Equity Lead Gen Framework™
Master our simple, high-leverage form of audience building and lead generation to turn your ideas into cash in the bank.
Network Your Way to High-Ticket Clients™
Define the obvious advantage you provide that translates to bigger, better, or faster results for your Dream Client.
The Infinite Leads Referral System™
Turn one connection into a river of referrals that never stops flowing. Learn to generate predictable leads with a powerful referral system.
The Expression-to-Equity Content Plan
Learn to use speaking, partnerships, and social media to develop a continuous pipeline of Dream Clients who are ready to buy now.
Dream Clients Anytime Enrollment System
Enjoy the peace and stability of consistent cashflow by enrolling all the clients you want, anytime, anywhere.
Legacy Offers™ Packaging & Pricing
Translate your career expertise into Premium Coaching & Consulting Offers Dream Clients love and buy at premium rates.
Intimate Conversion Events™
Learn to host virtual, educational events that build trust with Dream Clients and get them booked into virtual consultations.
High-Ticket Sales Training
Learn to enroll Dream Clients in one conversation with the most authentic, no-pitch selling system on the market, The I-HELP Selling System™.
Entrepreneurship is arduous enough. The Emery Club removes the guesswork and hands you the keys to the kingdom.
Imagine what you’ll be able to do when you finally have everything you need to build the Boutique Coaching Company you’ve always wanted…
Absolute clarity about what to focus on each day
A community of your peers who are smart, successful, and scaling fast
A supportive coaching container to get real-time feedback and support
That’s what you get when you become a member of
THE EMERY CLUB
"Chris has been exponential in bolstering my selling."
“You know how to sell, and you’ll kill it for life. It is a skill everyone needs. The way Chris presents and teaches it is completely different than anything I have ever seen in the marketplace. Julie’s genius has always helped me position, message, and express this as close to the emotional experience as possible, without having experienced it. She is a freak genius in this category. I’ve never seen anything like it.”
Tracy Litt
Founder of The Litt Factor
Join the Emery Club Today and Get...
The Complete Boutique Coaching Company Playbook
(A $12,000 Value)
The Boutique Branding Blueprint™ - A Course on How to Define & Market Your High-Ticket Advantage™
The Expression to Equity™ Content Plan - A Course on How to Move Readers to Buyers with Thought Leadership
The Infinite Leads™ Referral System - A Course on How to Build a Steady Flow of Trusted, Qualified Referrals
Network Your Way to High-Ticket Clients™ - A Course on How to Get a Meeting with Anyone
Intimate Conversion Events™ - A Course on How to Host a Virtual, Educational Event to Generate Booked Consults
Sales Mastery Academy™ - A Course on How to Enroll Dream Clients in One Conversation
Weekly Coaching with Chris Kenney & Julie Cabezas
(A $12,500 Value)
You’ll receive direct feedback, insights, and support from Chris & Julie as you elevate your brand’s impact step-by-step.
Weekly Coaching with Chris and Julie - Get clarity on your branding, messaging, lead generation, sales, and mindset with the woman behind 100 successful consulting brands and the man who’s set the industry standard since 2008.
Weekly Virtual Office Hours with Chris + Julie inside the Self Made Community - In this additional support window, Chris + Julie will provide virtual coaching, feedback, and support within set office hours. Jump into our online membership portal to chat with them live or leave questions for them throughout the week.
Exclusive Bonus
The Private Emery Club Community
Inside the Self Made Platform
(A $997 Value)
Enjoy exclusive networking opportunities, special offers, and guest expert appearances inside The Emery Club virtual studio.
When you add it all up, that’s a total value of more than $25,497.
Choose the Emery Club Option that's Right for You
MOST CONVENIENT
6 Payments of
$1,997 USD
BEST VALUE!
Single Payment of
$9,997 USD
Need a Few Quick Questions Answered?
Book a call with us to see if The Emery Club is right for you!
"The incredible thing about the work Chris does is he really teaches you to build REAL confidence in yourself. Which means being able to be with yourself when you FAIL and when you SUCCEED. It feels surreal that I went from no program to 10k programs to easily selling 30k programs."
Isaac Ho
Founder of Beometry
"Chris and Julie helped me reposition my offers and recognize my niche…and everything clicked. For the first time, I saw how to translate my experience into premium services that reflected my true value. I knew in my heart I was meant to do more. I was meant to serve more. I was meant to make more. And there wasn't this glass ceiling of corporate raining over me anymore."
Lacey Baxter
Launch Strategist & Marketing Tech Expert, Business Coach & Mentor
"Chris has a way of cutting to the chase and getting straight to what actually works. I implemented his sales approach right away and within the first 30 days of working with Chris, I sold $40K. Before Chris, I had never charged more than $5K to work with me for a year. This [approach] changed my life. It literally changed my life. And I’m not just blowing smoke, I’m honestly telling the truth."
Dr. Orlandis Wells
Founder of the Hormone Therapy Institute
"What Chris and Julie are teaching is pure Gold. If you want to learn how to sell high-ticket packages to the tune of $10K plus - this is the team! Oh and to top it off - selling with ease and no hustle. It's amazing how they do this work. Outside of the money, you’ll grow as a human being and your entire universe will change. The lifetime value for what they offer is just PRICELESS"
Maureen Mwangi
Brand Growth Strategist
"When I met Julie and Chris, I had a hard time selling anything. It’s like I had a mixtape put in me at birth that did not allow me to advocate for myself financially. Shortly after working with Chris, I went from charging $1,500 to making my first six-figure month. We were able to develop my VIP Day and sold $115K from this offer alone. Just the day I sold two $25,000 VIP Days."
Joya Dass
Women's Leadership Lab
Let's Sum it Up
The Complete Boutique Coaching Company Playbook
(Value: $12,000)
Six premium courses that give you the entire roadmap for building a Boutique Coaching Company from the ground up.
Weekly Coaching with Chris Kenney & Julie Cabezas
(Value: $12,500)
Direct mentorship, insights, and accountability inside The Brand Studio, The Income Acceleration Room, and the Self Made Community.
Private Emery Club Community
(Value: $997)
The right questions change everything. Sales Mastery Academy™ shows you how to uncover the real root of your client’s challenges and lead them to total transformation.
Total Emery Club Value: Over $25,497
Total Emery Club Investment: Only $9,997 (or 6 payments of $1,997)
Building a boutique coaching company on your own can cost you tens of thousands of dollars in mistakes, wasted time, and missed opportunities.
The Emery Club compresses years of learning into months, making this one of the smartest investments you’ll ever make along your entrepreneurial journey.
Join us right now and take advantage of this introductory offer before the price increases!
Let's Take a Look at Your Options
Scenario 1
Six to twelve months from now, you’re still piecing things together. You’re overthinking your niche, undercharging for your offers, and relying on referrals that come in sporadically. You’ve worked hard but you’re no closer to the income or freedom you envisioned.
Or
Scenario 2
You’ve joined The Emery Club. You know exactly what to focus on each day. Your offers are clear, your confidence is high, and Dream Clients are enrolling consistently. You’ve built a boutique consulting company that pays you well, gives you freedom, and amplifies your impact.
Get Started Now
Choose the Emery Club Option that's Right for You
MOST CONVENIENT
6 Payments of
$1,997 USD
BEST VALUE!
Single Payment of
$9,997 USD
No other program is as dedicated to your success as we are. You’ll never feel like “just another number.” The Emery Club was built for boutique concierge mentorship so you succeed step by step.
One More Thing...
You don’t have to do this alone.
Investing in The Emery Club isn’t just about building a business. It’s about reclaiming your time, your energy, and your vision for the future. Many of our members recoup their investment with ONE Dream Client enrollment but they have the skill for life.
The lifetime value of this investment could be millions over the course of your career.
It’s a decision to stop struggling with guesswork and start building with clarity.
Just do it. You have nothing to lose and everything to gain.
REGISTER TODAY & BE ON YOUR FIRST COACHING CALL WITHIN THE NEXT 7 DAYS.
Questions? Ask Away!
What does the Emery Club Cost?
Only $9,997 (or 6 payments of $1,997).
What's Included in the Emery Club?
Six premium courses, weekly live coaching, the private Emery Club community, plus access to exclusive DFY upgrades, guest expert appearances, and exclusive members-only networking opportunities.
Who is This Program For?
Professionals, coaches, consultants, and entrepreneurs ready to start, grow, and scale a boutique consulting company.
Is this a good program for me if I’m brand new?
Yes — The Emery Club includes the full roadmap for you to follow. Whether you’re pivoting from corporate, coaching for the first time, or refining an existing business, you’ll get exactly what you need. This is the best investment you could make at this point.
Does this program cover all aspects of building a boutique coaching company?
Yes. From branding and messaging to offer creation, lead generation, and sales, we cover it all in one spot, offering you the ability to grow under one roof, with one team leading you.
Will this work if I struggle with sales?
Absolutely. Our I-HELP Selling System™ was designed for people who hate “salesy” tactics. You’ll learn the most authentic, no-pitch system for enrolling Dream Clients anytime.
I’m looking at other programs. What makes yours different?
Most programs focus on branding, marketing, sales, or mindset. The Emery Club combines all four under one roof, with weekly live coaching and weekly virtual office hours.
Will I get feedback on my branding and offers?
Yes — Julie and Chris personally review your branding, messaging, offers, and sales process on live calls and during the virtual office hours.
Is The Emery Club good for seasoned entrepreneurs?
Yes. The Emery Club is a great place to streamline, simplify, and breakthrough to their next income level.
How much time will it take?
Expect to spend very little time “learning” and 95% of your time actually working on your business. There is no “homework” and no theory. This is all immediately actionable and incredibly precise. We want you working in a relaxed but focused manner, so you can see results quickly without becoming overwhelmed.
Will I have lifetime access?
You’ll have lifetime access to the course materials. You’ll have access to call recordings and coaching calls as long as your membership is active.
Do you offer refunds?
Due to the nature of the fact that we give ou access to our digital course library and live coaching, we do not offer refunds. However, our clients consistently say The Emery Club is the best investment they’ve ever made.
What do I do if I need support?
You’ll have access to our private community, weekly coaching calls, and weekly office hours. If you need additional support, you can add on private coaching or consulting time with Chris and Julie. If you’d like to discuss private coaching, please go to selfmadesales.com/discovery to book a call with Chris Kenney.
GET STARTED NOW
Choose the Emery Club Option that's Right for You
MOST CONVENIENT
6 Payments of
$1,997 USD
BEST VALUE!
Single Payment of
$9,997 USD
Ready to Join the Emery Club?
Disclaimer: Results will vary based on effort, industry, and circumstances. We provide education, coaching, and tools — you bring the work ethic. Forward-looking statements are aspirational and not guarantees.
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